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Req # 7826

Account Manager - Consumer

Location: New York NY US

Job Category: Public Relations

Job Description:

Need to add a little fuel to your fire? WE Communications holds the match to light your flame. When you work with WE, you’ll find compelling work with an independent agency that empowers you to be your best and make a difference in your world. We value people who share a passion and believe in the power of change, advocate the voice of the customer and embrace disruptive thinking. We have a fun work environment full of creative, skilled and curious people. If that sounds like you, we want you here.


The Consumer Practice is looking for a strategic, creative, jack-of-all-trades Account Manager with solid experience in both the automotive and consumer tech verticals to join the team. This role calls for a bit of everything – leading a team, acting as a category expert, becoming a client confidant, coaching talent – across several pieces of business within the practice and will also play a role in our ongoing new business efforts. We’re looking for someone who can counsel a client, launch a new product in a creative way, pitch a new client, plan for an auto show and then maybe break for lunch. We need a high functioning team player who can immediately hit the ground running.


An ideal candidate will have a passion for mining for and telling stories, a high level of initiative, and strong organizational, client management, media relations, social media and writing skills, and can do it all in a fast-paced environment.


Agency and Team Leadership

  • Oversee several junior team members and ensure the team provides high-quality integrated communications services
  • Sustain the agency’s growth by attracting and developing people through coaching, mentoring, and active team/San Francisco office leadership
  • Collaborate and partner with other business leads to integrate & drive best results
  • Contribute to resource allocation across team including staffing/hiring/onboarding new talent and cross-training

Influencer Engagement

  • Build & grow relationships with key, senior level media/influencers
  • Identify global, digital & social communication trends; educate clients/agency
  • Conceive & tell strategic stories apart from client business milestones
  • Manage junior level staff on global influencer processes & trends


New Business Development

  • Assess validity and value of new & organic growth opportunities
  • Serve as project manager in preparation & delivery of organic growth or new business proposal content & in-person pitch meetings
  • Share industry POV and strong understanding of shifts and opportunities in the competitive agency landscape
  • Inform, educate & influence existing and potential future clients directly on WE value and positioning relative to competing agencies


Digital & Social Media Strategy/Execution

  • Identify & drive digital/social media strategies; either standalone or as elements of communication plans
  • Articulate emerging media platforms & if/how they meet client’s business needs
  • Lead clients in understanding the importance of social media engagement

  • Bachelor’s degree in Communications, Marketing, Business Administration or similar applicable field is preferred
  • At least 5 years of experience in PR – in an agency and/or in-house environment
  • Minimum of 3 years integrated communications management & execution experience, including developing plans, launch strategies, pitching stories, negotiation, budget responsibility, media training, messaging & creative tactical ideas
  • Extensive communications experience in new business and in the consumer/lifestyle space, ideally in an agency environment
  • Deep understanding of wide range of communications channels, tools, and vehicles spanning paid, owned, and earned platforms including social platforms
  • A sense of urgency, the ability to deal with ambiguous situations, a strategic view but also willing to roll up your sleeves and dig in to the work to drive impact
  • Highly collaborative, diplomatic, ability to influence others, persuasive approach
  • Strong organizational skills & ability to multi-task, work in a team environment, and meet deadlines
  • Experience working globally or with colleagues in multiple locations, Travel: may on occasion need to travel



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