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Req # 7876

Manager - Content Marketing

Location: Bellevue WA US

Job Category: Content

Job Description:

The Content Marketing Manager will be responsible for devising and helping manage content experiences for our B2B and B2C clients. Working with the Director of Content Strategy and senior members of the Strategy team, they will translate our clients’ (and prospective clients’) marketing and branding needs into custom content solutions. Our output includes, but is not limited to short- and long-form articles, eBooks, videos, website landing pages, infographics, email newsletters, white papers, social-only content, and more.


Responsibilities:

Job Functions:

  • Work with agency account teams – and independently – to develop brilliant ideas for content solutions for our clients and target audience
  • Works with Strategy team leadership to understand the needs of our highest-value clients better than they do themselves, and translate those needs into solutions WE can provide
  • Gather requirements from, work closely with, and present content strategies to clients
  • Work closely with the content creation team to oversee the execution of a wide range of content programs, including content strategy, content marketing, websites; and content development, such as long- and short-form storytelling, marketing copy, data visualization, photo-journalism, and video
  • Represent and evangelize the agency’s point of view about content strategy and marketing both internally at the agency, and externally in the market
  • Find and use data to measure content effectiveness and make recommendations
  • Other job duties as assigned.

 

 


Qualifications:

 

Minimum/Preferred Requirements:

  • Bachelor’s degree or advanced degree in English, Journalism, Marketing, Communications or applicable field is preferred; editorial background is a plus
  • 3+ years of experience that includes journalism, next-generation digital and visual storytelling, content strategy, business development, creative direction, social media and marketing is a must.
  • Strong knowledge of the intersection of digital media and brand journalism – and the ability to translate this to determine clients’ content needs
  • Exceptional diplomacy and a proven ability to manage a variety of stakeholders and communicate effectively and respectfully
  • Understands branded content basics, such as style, SEO, UX, localization, social media, etc.
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel) and familiarity with WordPress and additional CMS

 


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