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Req # 7946

NA Marketing Manager

Location: Bellevue WA US

Job Category: Marketing

Job Description:

NA Marketing Manager

 

Role Purpose: Lead Marketing Strategist for North America. Driver of WE brand initiatives across North America to support NA President, Sector Business Leads and Office General Managers’ business strategies and priorities.


Responsibilities:

Responsibilities:

  • Build and own NA marketing and communications plan (paid, earned and owned) that will generate heightened brand awareness and increased sales leads for NA.
  • Connect our North America story/assets/content with that of our strong agency brand narrative; raise the profile of our sectors/services and make us more visible externally.
  • Identify and produce a steady cadence of content (including online/events/activations) that will support sectors and NA geographies (internal and external).
  • Creation and development of case studies/work examples that we can share for new biz, on web site, on social channels as related to North America.
  • Develop and manage communications to support NA President’s platform and priorities as well as IDing key NA execs to build out their profile from a thought leadership perspective (as aligned with marketing priorities).
  • Serve as NA liaison to Corporate Agency Marketing team; Partner with agency corporate marketing to facilitate, contribute and manage POV/content from NA Leadership and contribute to the global brand story (e.g. blog posts, reports, webinars, podcasts, infographics, etc.).
  • Program manage design and event execution, project manage accompanying creative and content requirements. Orchestrate project team and cross-regional team meetings to ensure clear execution of events and announcements against agreed timelines

Attributes:

Strategic thinker, able to embody the WE brand in how we show up externally.

  • Creative, scrappy with the mindset to do things differently
  • Ability to use data to inform all decisions and present ideas with an end in mind.
  • Self-starter with initiative to constantly enhance and improve the work the team does.
  • High bandwidth communicator and ability to balance multiple stakeholders.
  • Strong in conviction and has gravitas in presenting ideas to senior leadership.
  • Strong collaborator able to balance both the needs of individual business units and the agency as a whole.

Qualifications:

 

Minimum/Preferred Requirements:

  • Bachelor’s degree required in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience. Master’s degree preferred. 
  • 7 + years of experience in  in integrated communications or PR, preferably in an agency setting and/or within an applicable industry; 4 + years of management experience required
  • Professional certifications in one or more of the flowing is desired:  MCSE, CCNA, CCNP, CISM, CISA, CISSP
  • Global network experience preferred.
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)

 

Additional Requirements:

  • High level of analysis and strategic recommendations based on industry knowledge
  • High level of initiative; take accountability for role on projects
  • Demonstrated creative and strategic mindset
  • Has established editor and/or analyst relationships and has proactively placed stories
  • Made presentations to groups of all sizes; pitched new business
  • Experience developing a team from the ground up
  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
  • Experience working globally or with colleagues in multiple locations
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)

    Attributes:

  • Strategic thinker, able to embody the WE brand in how we show up externally.

WAG123

*LI-RC1

 


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