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Req # 8018

Copywriter

Location: Shanghai 31 CN

Job Category: Public Relations

Job Description:

 This role will be responsible for ensuring that the brand is clearly conveyed in all written communications, both internally and externally. This individual will need to be able to work in a fast-paced environment and work well with others, delivering materials on deadline.


Responsibilities:

 

 

 

Copywriting

•Responsible for copyediting and reviewing written communications to ensure that brand standards and agency style guidelines are adhered to, writing style is strong, and copy is free of grammatical, punctuation and language usage errors.

•Writes documents that are consistently well organized and grammatically correct, and require minimal editing.

 

Influencer Engagement

• Serve as day-to-day contact for media/influencers; share knowledge

• Conduct outreach relevant to integrated marketing or other campaign tactics

• Oversee management of reactive requests, proactively influence & garner coverage

• Contribute to brainstorms & strategic campaign development

• Provide timely and in-depth analysis of coverage results & trends

 

Digital & Social Media Acumen

• Assist in creating high-level digital/social media strategies that are integrated into communication plans

• Engage with agency digital & monitoring divisions regarding client projects & deliverables

• Amplify/promote news on social properties; update & maintain social editorial calendar

 

Client Engagement

• Begin anticipating client communication challenges & develop recommendations

• Contribute to development & implementation of communication strategies

• Execute tasks associated with projects; may lead certain aspects of project

• Oversee client meetings, agendas & recaps

• Begin to understand clients’ business model from a global perspective; understand key markets, global influencers and the impact on client/business narrative

 

 


Qualifications:

  • Develop original Chinese content for press materials, social media content, newsletters, brochures, flyers and taglines
  • Rich experience in travel, fashion lifestyle content writing
  • Adapt English material to Chinese content
  • Proofread, edit and re-write existing Chinese material
  • Excellence in written and spoken Chinese
  • Journalism or Communications major preferred
  • Fluency in written and spoken English
  • Strong communication skills – comfortable in managing middle-management clients, media and opinion formers
  • Most importantly, a great attitude that combines a willingness to learn, roll your sleeves up and provide leadership and solutions

*LI-VG1


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