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Req # 8063

Account Executive

Location: New York NY US

Job Category: Public Relations

Job Description:

Do you want to work with the brightest minds in PR Communications shaping stories with innovative companies that are impacting society and culture at large? WE Communications is looking for a media-savvy Account Executive to join our growing Broadcast team. Our book of brands includes Microsoft, Volvo Cars of North America, Woodford Reserve and Albertsons. WE are looking for someone who is fascinated by the intersection of people and brands, and knows how to tell visual stories across multiple platforms. Our team works in a high-energy, fast-paced environment requiring thoughtful and close collaboration across multiple teams and geographies. The ideal candidate is the consummate team player, media savvy, smart and social, a proactive self-starter, can work independently while multi-tasking various projects, and most of all brings enthusiasm and confidence to all they do.

As an Account Executive on the Broadcast team, you will help craft strategy, build campaigns and land coverage that changes the way audiences think about our clients through consumer insights, rich storytelling, and a deep understanding of the media landscape. This position will help strategize and run major events for clients while managing fast-moving news cycles to drive clients’ desired outcomes.


Responsibilities:

Job Functions:

  • Responsible for maintenance and growth of relationships with key, senior level influencers in both consumer, technology and social media
  • Identify communication trends and educate/inform clients and agency colleagues and partners on changes and trends in the broadcast space - TV, online video, radio and podcast
  • Monitor, report and provide insight on competitor and issue-specific social media activities, unique and creative uses of social campaigns or emerging culture themes
  • Leverage clients extensive data to conceive and drive stories apart from traditional news milestones
  • Model agency values, mentor and coach colleagues and junior staff on agency “best practices” and successful engagement with your influencers.
  • Oversee and reinforce consistent adherence to media management processes: media lists, coverage monitoring and industry coverage trends.
  • Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
  • Identify opportunities to grow and diversify current accounts and new business efforts to include sourcing and gathering audience, industry or competitor market data.
  • Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned

 

 


Qualifications:

 

Minimum/Preferred Requirements:

  • Bachelor’s degree in Communications, Journalism, Marketing, English or related field is preferred, or the equivalent knowledge and/or experience
  • 2-3 years of experience in PR, preferably in an agency setting and/or within the high tech industry
  • Proficiency with Microsoft Office suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
  • Strong analytical writing skills
  • Experience with written and developed materials, including integrated communication plans, press releases, pitches, and social media content highly desirable.

 

Additional Requirements:

  • Comfortable with integrated communication principles
  • Understand the role of the media
  • Interest in developing integrated communications skills incorporating digital and social media
  • High level of initiative
  • Desire to be an engaged, accessible member of a dynamic office and broader global agency community
  • Client and business environment:  Customer service orientation is a must.  Job pressure may exist from requirement of handling multiple tasks
  • Experience working globally or with colleagues in multiple locations
  • Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
  • Strong presentation and consulting skills along with the ability to read, write and speak English
  • May need to work more than 40 hours per week on occasion
  • Ability to lift up to 25 lbs.

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